Genesis Analytics was one of the first economics-based consulting firms in Africa and since 1998 they have grown into the largest. Its purpose is straight-forward: to use its analytical capabilities to improve decision-making, and through better decisions to unlock substantial value for clients and society. The diversity of work is mirrored in the range of clients. Many of the key clients have worked withthem for more than a decade. They have worked with many of the largest business corporations in Africa, India and the Middle East. The result has been deep knowledge in sectors as diverse as telecommunications, energy, banking