Lagardère is a sports marketing agency, provides a range of services for sports rights holders, brands, athletes, and media companies. It offers marketing, sponsorship, and hospitality services that include comprehensive partnerships development, sponsorship sales, advertising sales, hospitality product development and sales, digital activation solutions, rights delivery, and client servicing, and content creation, media rights, production, and distribution services that include media rights sales, host broadcast services, content production across multi-platforms, post-production etc.