Signals Analytics and its cloud-based data platform, Signals Playbook takes unstructured and unconnected external data and turns it into actionable insights for smarter product decisions. Signals Playbook™ connects disparate data collected from consumers, products, markets and technologies to help brands better identify, validate and act on evolving trends. Signals Analytics’ partners with global leaders like Procter & Gamble, Nestle, Johnson & Johnson, Bayer and 3M in advancing the way organizations use external data to gain proven business impact.