Starwood Capital Group specializes in making direct investments. It makes private equity / buyouts, venture capital, mezzanine, and real estate investing investments in seed/startup companies and is involved in growth capital and buyout transactions. The firm invests in hotel and motel construction, homebuilding, hotels, hotel and time share condominium exchange, resorts, public golf courses, golf clubs, gyms and physical fitness facilities, home improvement retail, home furnishing retail, and real estate management and development.