PZU Group is one of the largest financial institutions in Poland as well as Central and Eastern Europe. PZU's traditions date back to 1803 when the first insurance company was founded in Poland.The PZU Group manages approximately PLN 300 billion of assets and provides services to 22 million clients in five countries. According to studies on spontaneous brand awareness, PZU achieves the result of 88%, and in the case of assisted research - 100%, which makes PZU the most recognizable brand in Poland.