The Asyad Holding Group is based in the Red Sea port city of Jeddah, Saudi Arabia and comprises a diversified portfolio of wholly-owned companies, joint-ventures, investments, financial holdings and real estate projects. The Group’s roots lie in the construction company, a success that led to an eventual diversification into the retail sector, real estate development, general investment and, ultimately, private aviation. In the mid 80s Mr Osama started to diversify his investments into other sectors like manufacturing, retail, Real estate development, and financial investments.