Trafford Council has appointed a consortium led by the architectural firm Allies and Morrison to develop a strategic masterplan for the regeneration of the Old Trafford area in Manchester.

This initiative aims to transform the Trafford Wharfside district into a vibrant, sustainable, and internationally recognized destination. The team comprises Allies and Morrison, SLA Landscape, Civic Engineers, and property specialists JLL. The master plan envisions the creation of over 10,000 new homes, substantial commercial spaces, green areas, community facilities, and improved public infrastructure across a 372-acre site. The regeneration complements Manchester United's proposal to construct a new 100,000-seat stadium, serving as the centerpiece of the area's redevelopment. The consortium will collaborate with Trafford Council, Manchester United, the Greater Manchester Combined Authority (GMCA), and a proposed Mayoral Development Corporation to ensure cohesive planning and execution.

The master plan is expected to be completed by early 2026, with phased developments to follow. This comprehensive regeneration effort aims to revitalize the Old Trafford area, enhancing its appeal for residents, businesses, and visitors alike.