Aviva Capital Partners has formed a joint venture with Southampton City Council and the University of Southampton to acquire and redevelop the former Toys ‘R’ Us site next to Southampton Central railway station into a new mixed-use neighbourhood in the West Bay regeneration area of Southampton, UK. 

The partners aim to create a new neighbourhood close to the city centre and Southampton Central railway station. The 4.6-acre site has stood vacant since 2018 and occupies a pivotal position within the wider West Bay regeneration area. Proposals include a mixed-use development centred on innovation, enterprise and education, alongside office and residential space. Identified as a key component of the West Bay Innovation District, the project also supports delivery of the Southampton Renaissance Vision and is a priority within the council’s Growth and Prosperity Plan.

Initial proposals include introducing temporary meanwhile uses or progressing with demolition from 2026, while more detailed redevelopment plans are developed. The project will be led by the joint venture, WBS Growth Partnership LLP, and it is anticipated that a new 250-year lease will be established for the site.